About Us

We’re former business journalists who have added value to both side of the journalism/PR divide. 

Drawing on our experience on the frontline of weekly news magazines, we work as inhouse journalists for clients, uncovering unique insights and angles on everything from “Why CEOs need to get down and Dirty with AI”, “Why We Need more Anarchy in the Workplace” to “What a Post Facebook World Would Look Like”. Our clients – in sectors ranging from digital innovation, market research, education and growth advisory, consistently enjoy top quality coverage in top tier publications such as Times Raconteur, CNBC, Management Today, City AM, The Telegraph, VentureBeat amongst others. 

Hard to Beat Hit Rate

PR can often be more miss than hit: a big breaking news story sinks your carefully planned announcement; your well thought out insights simply don’t ‘land’ with your target publication.

By leveraging our understanding of what journalists need, combined with a dash of creativity and excellent writing skills, our hit rate in terms of pitching and placing articles in the media is close to 100 per cent. That’s across business press, nationals, specialist tech and marketing titles and vertical markets including banking, utilities, automotive

We Dare to Flair

Bottom line, we understand how to package clever ideas into content which balances clients’ business objectives with the sharp thinking and writing which top tier journalists and publications expect.

We love to come up with different ideas to get journalists interested in your business.  In short we remove the uncertainty and hard work that clients often experience trying to get coverage in the media.  Coverage that can be incredibly valuable to your business, getting your name known, adding credibility and ultimately increasing sales


High Level Support

Conventional agency business models mean that while you might see senior people from time to time, day to day work is done by people with less experience.  Our model is different.

All our client work is carried out by senior ex-business journalists, led by Poppy and Will, so you get high level support every step of the way.  We think that makes a difference to client relations and to getting the results you deserve.

And as our overheads are low, you will find our fees are very competitive.  

Who we are

Poppy Brech

Poppy Brech

Poppy is a versatile communications professional and creative thinker who thrives on uncovering original angles and securing top drawer coverage for companies who don’t necessarily have a steady flow of “news.” 

Poppy’s approach to PR focuses on leveraging the news agenda to secure high profile opportunities for clients in print and broadcast. Her clients have featured the Guardian, the FT, City AM, Times Raconteur,  CNBC, BBC Business Live, BBC Radio 4, The Apprentice You’re Fired. Taking a ballsy approach to issues, she has crafted articles on subjects ranging from “This time it’s personal – the rise of the personal data economy; “why WPP is a prisoner of its own mythologies” to “should we have a female stock exchange?”

Will Hurrell

Will Hurrell

Will has been working in business journalism and communications for almost 15 years. He specialises in devising and implementing rich, content-led PR programmes for clients that drive awareness of their brand and help them to lead the debate around the key issues impacting their sector.

His extensive list of media contacts mean Will has delivered coverage in a wide range of vertical, national and international business titles: from Campaign, Ad Week and Forbes, to The Times, BBC Business Live and CNBC.

Will’s earlier career in business journalism spanned several print and broadcast outlets, including the BBC World Service and Broadcast